The article is devoted to peculiarities of formation of advertising businnes in Udmurtia in the end of XX - the beginning of XXI. It also tells about the influence of the events which happen in Russia and the republic on advertising process. There are examples of advertisement of goods and service in different advertising transmitters in various time periods. The information about the quantity of advertising agencies is given in the article. It tells about the creation of the association of advertising organizations of the republic, about its aims and the results of its activities. Factors which hamper development of advertising market of Udmurtia are described. There are conclusions about modern state of advertising business and about prospects of its development.
Hotinskaya G.I., Slashev I.Y.
The cash flow (CF) is a key phenomenon in the economic activities of a business. The article examines the development of the cash flow concept and the impact of the concept on Economics. The study offers the review of current classifications. In addition, the authors present new typologies that reveal the diversity of cash flows.
This paper focuses on increasing financial capacity in consumer services and the mechanism to overcome it. The study identifies the need for additional financial resources to expand the consumer services network in the Moscow region and explains how to establish a mechanism at the municipal level for funding and crediting small business. The mechanism rests on credit cooperatives - microfinancial institutions following the principles of self-organization and mutual financial support for entrepreneurs who qualify to enter into credit relations with banks and municipal authorities regarding budgetary funds on preferential terms within the framework of consumer services development.
Grishaeva O.Y., Shumaev V.A.
Market reforms, the global economic relations, and the international producers in the Russian market are the factors, which demand qualitatively new skills and abilities. This innovative situation should result in the reform of suppliers and manufacturers logistics. Manufacturers cooperate with suppliers and sales force to retain positions in the markets; therefore, the article examines the management of the material flow based on the logistics system.
The latest developments in education system, complexity of the training model, and the growing demands of employers for the professional qualities of graduates are evidence for the importance of the leadership training in academia. The article presents an analysis of the implementation of the key organizational approaches to leadership training at universities and colleges in the Russian Federation. Specifically, the author examines the marketing aspect of leadership training.
This paper reviews the concepts which define personality and its system of values; describes the content of Lifestyle category and shows the major goal for human existence; the study analyses human needs serving as human interests, consumption culture, the correlation between human needs and means, abd the consumption standards. In addition, the paper outlines the characteristics of consumerism and asceticism as opposite extremes of consumption, identifies their generating causes, investigates the satisfaction characteristics of human needs in a modern society, including in the area of service.
The paper focuses on the processes of globalization, its fundamental nature, the development trends, and implications. The author analyses postmodernism processes, which serve as the philosophical foundation of globalization—a factor shaping the basic personality type for globalization. In this study, the service and tourism industry is a modus of globalization and the basic public relations - public structure with a mission to adapt people to the new global environment of human existence.
The study investigates the conceptual issues of structuring new integrated educational forms such as national university. The article presents economic and methodological principles for the organization of federal university within the framework of National Project called Education. The analysis shows the organizational and efficiency factors that influence the international status of the Southern Federal University.
Makarenko А.А., Silaev V.A.
Publicity is a key competitiveness factor in the shaping of an attractive business image. The article examines the basic tools and the policy aspects of the financial positioning, information transparency, and top-ranking.
Factoring services (also known as invoice discounting, cash-flow finance, and key cash) are the new and promising segments of the financial market in the Russian Federation. Factoring includes a diverse range of services, which are part of the factoring deal. The paper offers analysis of this dynamic field and the multiple factoring mechanisms to provide methodological support for the factoring services.
Beketov N.V., Denisova A.S.
The social and economic importance of recreational services market requires a comprehensive study of the recreational industry as a sphere of the national economy. The article examines the key methodological problems and trends of the emerging market for recreational services.
The corporation is the dominant form of business organization. At present, there is a need to develop new models of corporations based on holding structures that take into account the Russian business experience as well as behavior models in different economic settings.
В монографии впервые в России дается описание консалтинговых технологий преодоления профессиональноличностной деформации специалиста и руководителя, рассматриваются перспективы профилактики этого специфически сложного социально-психологического явления. Книга рассчитана на специалистов в области практической социологии, социальных психологов, консультантов, имиджмейкеров, работников государственных и муниципальных комитетов по делам управления, преподавателей гуманитарных дисциплин, докторантов, аспирантов, студентов высших учебных заведений, а также всех, кто интересуетсяпроблемой профилактики и преодоления профессиональноличностной деформации.