ВЕСТНИК АССОЦИАЦИИ ВУЗОВ ТУРИЗМА И СЕРВИСА

  • Publisher Федеральное государственное бюджетное образовательное учреждение высшего образования "Российский государственный университет туризма и сервиса"
  • Country Россия
  • Web https://elibrary.ru/title_about.asp?id=26671

Content

A MODEL OF PROFESSIONAL TRAINING IN TOURISM IN THE SYSTEMOF TERRITORIAL BRAND FORMATION AND PROMOTION (CASE STUDY:THE CITY OF BELGOROD AND THE BELGOROD REGION)

Makrinova Elena Igorevna, Kaplunova Irina Vladimirovna

The article proposes a model of professional training development, as applied to professional training intourism. The model provides for the peculiarities of a transboundary region and enhances the attractivenessof urban areas as centers of scientific and educational tourism. The authors systematize the modes of 67 formation and promotion of the city of Belgorod''s tourist brand incorporating a variety of tourism types. Special attention is paid to identifying innovative approaches to an integration of educational and research activities at HE institutions offering professional training in tourism. The authors suggest revising the content ofthe «educational quality» concept, and claim that its tasks, objectives, technologies, forms and educational strategies be differently interpreted in the light of educational transformations. With the view to improving the quality of professional training in tourism and educational process optimization, the authors insist that innovative teaching strategies, on-site learning, academic exchange and students'' apprenticeship in Russia and abroad should be recognized as the major contributors. The authors conclude that among the most valuable in the context oftourist activity andemployability-enhancing competences are design and destination management skills. In this regard, the authors demonstrate the process of industry-specific education content formation in general and concerning skills in tourist destination management in particular. The rationale for developing the content of a training module connected with territorial tourist brand formation is based on the conceptual definition ofthe specifics oftourist activity types and a consideration ofthe existing and potential major target tourist flows. The authors emphasise the role of excursion-and-education programmes in the implementation of the educational evolution as outlined in the article.

ANALYSING THE QUALITY OF TOURIST AND TOURIST SERVICE REGIONALINFRASTRUCTURE: METHODOLOGY

Minaev Vladimir Aleksandrovich, Platonova Natal'ia Alekseevna, Pogrebova Elena Sergeevna

Characteristics ofthe infrastructure supporting the tourist sphere in the regions can be presented in a digitized format reflecting the data pertaining to (1) dichotomous qualitative characteristics, (2) score characteristics as multi-qualitative characteristics, and (3) quantitative characteristics. Thus presented, the data are easily processed and interpreted by the administra-tive, managerial and grass-root regional tourist industry personnel. The options for data organi-sation presented in the article allow not only to assess the comparative difference between regional tourist destinations and tourist service, but also to carry out an integral comparative analisys of the regions and recreational areas in terms of tourist infrastructure quality. The methodology proposed by the authors has been successfully applied to the context of collective accommodation facilities (CAFs) in a number of Southern-Federal-District-located regions. Application of the methodology includes the algorithm of dichotomous, score qualitative and quantitative characteristic processing, as well as a graphic interpretation ofthe ranking ofthe dichotomous characteristics of CAFs in the regions targeted by the research. The authors present the results ofthe analysis ofthe CAFs quality in the dichotomous, score and qualitative format, and conclude this method of data presentation to be universally applicable to tourist destinations, service and recreational facilities. To substantiate managerial decisions as applied to the research-targeted regions, the authors provide the results of the rating of factors detrimental to the tourist, tourist service and recreational-activity development. The authors claim that the methodology elaborated on in the article can be used for assessing the quality ofthe service of any regional tourist industry components, as well as an objective comparison and a region-wide analysis ofthe traveler-oriented service quality.

APPLICATION OF THE 2D DIDACTICS PRINCIPLE TO ECOLOGYANDINFORMATION-RELATED DISCIPLINE TEACHING: A POSTERIORI

Tsekhanovich Ol'ga Mikhailovna, Byrdin Viktor Stepanovich

The article is a description of the 2D didactical methodology as applied to HE settings. The 2D didacticsconcept, «Gzhel-1», was developed at the Gzhel state artistically-industrial institute with the view to developing more refined common cultural and professional competences of undergraduate students majoring in tourism. The methodology aims at developing individual capabilities of students, an integration of teacher-facilitated in-class, individual and joint learning ensuring a collective as well as individual content processing, constructing knowledge, a creation of new individually meaningful knowledge, and acquiring socially and professionally valuable competences [1]. The author supports the general view of the use of mobile devices (computers, smartphones, tablet PCs) as a currently important contributor to new educational technologies implementation. Mobile devices afford student access to education-tailored applications: «Gzhel-1» methodology, as applied in «Computer sciences» and «Information technologies in the service sphere» classes, assumes that students receive discipline-specific tasks, as well as tasks involving the regional ecological component. From the author''s perspective, the influence of students'' knowledge and skills acquired through the methodology serves to decrease social tension in the Gzhel zone, as the content of the Gzhel-1-supported disciplines includes research tools and a range of mechanisms of enhacing the quality of Gzhel''s eco-surroundings. The article provides a description of the major eco-surroundings challenges such as: drinking water quality, electromagnetic fields, air pollution, historical landscape alterations, the status of unique natural monuments, clay extraction, anthropogenic load, and radioecological situation.

ECONOMIC ASPECTS OF SUSTAINABLE TOURISM DEVELOPMENT IN THE REGIONS OF THE RUSSIAN FEDERATION

Ilkevich Sergei Viktorovich, Sakharchuk Sergeevna

At the present time the analysis of tourist destinations in Russia within the framework of sustainable tourism is becoming increasingly important. And it is predetermined not only by the recognition of the credibility and usefulness of the sustainable tourism concept, but also by the raising awareness of broad medium- and long- term effects and externalities, as well as all interdisciplinary aspects of the tourism industry development in Russia and in its regions which need to be thoroughly studied for both academic and practical reasons. This article aspires to uncover a number of fundamental economic aspects of sustainable tourism in the context of regional destinations. The selection of a regional perspective is dictated by the fact that at this level are formed many of the most important prerequisites for sustainable long-term development of the tourist complex, specifically in terms of economically rational decision-making processes on the part of regional and local authorities and businesses. A major objective of the paper is to focus at least on the partial spectrum of the economic factors that must be born in mind in the process of developing a strategic plan for sustainable development of a regional tourism destination in Russia. A broader economic interpretation of sustainable tourism, advocated in this study, goes beyond the relatively narrow scope of environmental and socio-economic impacts of tourism development; and it is relating to some less obvious economic aspects of destination development, but which are nevertheless directly related to the issues ofsustainable development and are influential factors within this perspective. The two central blocks of economic factors ofsustainable tourism development are structured, with description of their importance and main topics, specification of challenges and threats to regional destinations'' economic development. Some examples from Russian and world practices of preventing and addressing individual problems are analyzed. The first block includes the components of investment, funding, fiscal and budgetary nature. The second block consists of the aspects of the tourism industry''s organizational and structural features, the factors of production employed and interactions with other industries of the region and the outside world. And the analysis of economic issues of regional destinations ''sustainable development in the second section goes beyond the cluster approach, which is the predominant focus in Russian studies. Together, these two blocks of factors,form the organizational and economic mechanism of the tourist complex, which it is advisable to develop on the basis of a full-fledged mainstreaming sustainable tourism.

FREEDOM OF CREATION FOR CULTURE, BUSINESS, INNOVATION

Novichkov Nikolai Vladimirovich

The article raises a range of issues concerning innovations and their contribution to the development of modern society and presents the author''s stance in the debate on the importance of freedom of creation for the development of culture and innovations, as well as the role of innovation policy in the development of various aspects of creative activity in Russia. Innovations are defined as new developments or pioneering work that are applicable, valuable for the consumer, obviously productive and utilitarian, and commercially feasible. The author emphasizes that the major essence of innovations lies in their exclusiveness, orientation on and commitment to future market development, as, in the author''s view, it is the only approach to defining innovation that spares national economies the also-ran status by enhancing their competitiveness in the global goods and services market. The author gives special focus to the role of higher education in the process of knowledge production and innovations, stressing the need for a reappraisal of values and a shift of emphasis - from the degree run-of-the-mill towards knowledge production and innovations. The article dwells on the current philosophical perspective on innovations as an individual''s isolated actions, processes and an activity outcome, rather than an individual''s immanent need and the ends and means of life. The author pays special attention to innovations in the humanities, whose in-demand rating in the spheres of public production and consumption is frequently higher than that of innovations in technology and engineering. In this regard, the author emphases the role of culture, which, along with science, serves as a foundation for innovative and creative components ofthe economy of knowledge (or, the new economy).

IDENTIFYING THE MOSCOW REGION TOURISM INDUSTRY DEMANDFOR PERSONNEL TRAINING

Krivosheeva Tat'iana Mikhailovna, Kharitonova Tat'iana Viktorovna

This article deals with the issues of identification ofthe demand for training the personnel for the Moscowregion tourism industry. The range of issues raised in the article covers (1) the causes ofthe trained personnelshortage in the region; (2) the employers'' general approaches to candidates'' applications processing; (3) the current and expected enrollment in Tourism- and Hospitality-related training programmes; and (4) the creation of forecast scenarios of Moscow region tourism industry development, which vividly demonstrate a growing demand for personnel. The article focuses on the evaluation methodology of the demand for the tourism industry personnel and its approbation in a number of Moscow-region-based municipal entities. The evaluation methodology is based on the trend analysis of the tourism industry development indices, strategic and standard-and-goalprogramming, the multiplier theory, extrapolative and scenario forecasting. The strategic guidelines for Moscow region tourism industry development correspond to the performance targets of the development of domestic and inbound tourism in the Moscow region in effect until 2018: a twofold increase in the number of tourists using collective accommodation facilities, a 30% increase in the tourist companies'' customership, up to a 4% increase in the number of foreign tourists using collective accommodation facilities, etc. The application of the methodology developed by the authors of the article allows of the conclusion that, for the innovative development scenario, the number of jobs in the Moscow region tourism industry should have reached 6,000 by 2018. The methodology can be applied to assess the current and expected demand for personnel as observed in a variety of business domains in different regions ofthe Russian Federation.

MOSCOW REGIONAL EDUCATION CLUSTER IN TOURISM AND SERVICE

Fedulin Aleksandr Alekseevich, Sakharchuk Elena Sergeevna

The article substantiates the relevance of a cluster model integrating the resources of those participating in the system of personnel training for the Moscow region tourism and service industry with the view to alleviating the personnel shortage and the inadequate professional training of the employees in the target sphere of regional activity. The principle of continuous professional development based on the strategic complex approach to the demand-for-personnel forecasting is used as the conceptual foundation for the cluster formation. The authors propose a solution to the personnel issues concerning multisector spheres of activity: 1) at the regional level; 2) on the intersectoral and interdepartmental basis. The authors describe the efficiency factors of a cluster-model-based organization of professional training systems providing personnel training fordifferent spheres of activity. Among these factors are: 1) regional and local authority''s engagement in solving the staffing problems ofthe major sector; 2) a recognition by the administrative bodies, educational establishments, business and society in general of the necessity to consider not only the narrow utility task of vacancy-filling, but also, more importantly, the task of equipping the learners with valuable personality tools potentially promoting effective socialization, professionalization, and continuous development through common cultural, methodical and professional competence formation; 3) the readiness level ofparticipants in the system of professional training to take a systematic, purposeful and progressive perspective on developing the on-mid-and-long-term-demand training programmes: from professional induction at the initial stages of learning to advanced training at graduate and postgraduate levels.

ON LEGAL COMPETENCE OF BACHELORS AND MASTERS IN TOURISM

Kuskov Aleksei Sergeevich, Sirik Nataliia Valerievna, Shchuka Galina Petrovna

The article presents the author''s perspective on the content of legal training as part of the undergraduateand graduate education in tourism-related disciplines and as implemented in the framework of the new(3+) generation of standards. The authors substantiate the expediency of the «Legal groundwork for thetourism industry» course development. The authors proceed from the premise that law-related courses havealways been generally considered to be the most challenging both for the faculty (as their teaching requires faculty members to be qualified instructors and legal practitioners actively engaged in research concerning legal regulation in the tourism industry) and the students, which brought a majority of HE institutions to consciously exclude the course from the curriculum or to replace it by other less law-specific courses. The authors ofthe article make a case of a complex approach to and consideration ofthe major issues linked to the legal groundwork for tourism activity, the development and implementation ofthe federal and regional tourism development programmes. The «Legalgroundworkfor the tourism industry» course, as developed by the authors, views tourist activity as the object of legal regulation, covers the current issues of tourist activity legal regulation, identifies the operators of the tourist activity, describes the contracting system used in the tourism industry, provides for research into the major aspects ofthe legal groundwork for federal, regiona, and municipal programme development, the tourist market clusterization, etc. The course is designed as a core course for graduate students and as an advanced course of study for undergraduate students majoring in law- and/or service-and-tourism-related disciplines.

ON REGIONAL HOSPITALITY STANDARDS DEVELOPMENT (CASE STUDY:YAROSLAVL REGION)

Vapnianskaia Ol'ga Igorevna, Russian State University of

Research and practice show that special-purpose programmes designed to promote tourismdevelopment at a regional level are generally aimed at improving industry and infrastructure in a targeted region. These tasks, as well as the issues of hotel, public catering and other service quality enhancement, are focal for developers of strategies and targeted programmes of regional tourism development. Besides tourist industry development, policy papers address marketing issues, such as, for example, the development, positioning and promotion ofthe tourist product. However, the issues concerning the tourist service quality and the hospitable atmosphere in the environment external to a tourism enterprise receive little attention. Experience shows that tourists value not only the service quality as provided by tourist-oriented enterprises but also the friendly and welcoming attitude ofthe local people, which, combined, serve to create a unique atmosphere of general hospitality. UNWTO regards the ethics of tourism development as important and indispensable. With this in mind, the authors of the article raise the problem of a hospitality standards complex development which, applied at a regional level, should include provisions to be implemented by the tourism industry and infrastructure participants to improve service. The authors hold that a standards complex will ensure a synergetic approach to the creation of a unique atmosphere of hospitality in a region, and assert that the content ofthe standards be based on the provisions of international legal acts and the legal and regulatory framework in effect in a particular region. A model of the standards is demonstrated in the context ofthe Yaroslavl region.

RELEVANT OBJECTIVES OF MODERN DESIGN

Ermilova Dar'ia Iur'evna

The article is devoted to the identification of objectives that relevant for modern design. The author considersthe characteristics of design as creative activity directed at satisfying the material and spiritual needs of people and focusing on the needs ofthe consumer. The author also traces the radical changes in the perspective on the methods and objectives of design activity that have manifested themselves since the beginning ofthe 20th century, when design acquires the status of a universal creative activity driven by a multitude of human and social needs as turned into meaningful objects and images. Following the general trend towards customization of consumption, design is highly needs-driven. It is recognized as a means of mass communication which is active in the sphere of consumption, regulated consumer activity, and serves as a mediator between the consumer and the producer. The need for the environmentally safe world is regarded by the author as a major social need ofthe modern consumer. The article outlines the tasks and objectives of modern design as imposed by the ecological orientation, the ecology of culture and human ecology, and which are to be met in the context of an increasing customization and greening of consumption. The author analyses the current design trends towards the natural needs of people and substantiates the validity of design in finding solutions to cultural- and human-ecology-related problems by pointing to the status ofthe need for cultural continuity, ethnic identification, and cultural diversity of the environment as essential human needs. The author sees it as relevant to develop the aspect of sustainable design that is directly connected with the issues of human ecology, oriented at creating the object environment conducive to creative talents development, favourably influencing the human and reflecting human values, as well as meeting the natural needs of people. One of the peculiarities of the current perspective on design is continuous adjustment of individual objectives, which is accounted for by the ever-changing demands ofthe individual and the society, and which can be viewed as a foundation for the effective development of design activity.

ROLE OF STATE COMMUNICATIONS POLICY IN THE PROCESSOF LEARNER SOCIOCULTURAL COMPETENCE DEVELOPMENT

Iudin Mikhail Viacheslavovich, Abramov Andrei Viacheslavovich

The article presents the results ofthe authors'' research into the role of state communications policy in theprocess of learner sociocultural competence development (case study: higher education institutions offering 72 научный журнал ВЕСТНИК АССОЦИАЦИИ ВУЗОВ ТУРИЗМА И СЕРВИСА Том 8. 2014 / №2 the tourism industry personnel training programmes). The driving force behind the research was the authors'' belief in the unmonitored and frequently destructive influence of the media in general and the Internet in particular on the personality development ofthe youth, especially on the development ofthe system of values and social competences of those majoring in tourism-related disciplines. The research was empirically based of the starting data obtained from media publications content and interviews with educational process participants. The analysis of the data shows the disbalanced representation such dominants as ethics and communication standards, the ethics of cross-cultural communication, specifics of cross-cultural communication, tolerance, human ecology, human capital development, all of which are significant in terms of their positive contribution to the students'' moral development. The results of the research bring the authors to the conclusion that it is imperative that the state should initiate a professional inspection of the Internet content, especially the media publications concerning Russian history and the strategic objectives of modern Russian social development. The authors also propose a revised model of the state communications policy implementation as applied to the development of sociocultural competences of students majoring in tourism-related disciplines. The three levels of the model structure are the content level, the index level, and the reference level. The content level presupposes a targeted development of content; the index level involves quality inspections of media publications; the reference level concerns the creation of expert consultation mechanisms available for web communities and blogger to ensure high quality consistency and data soundness ofthe content produced.

THE NOVOSIBIRSK REGION TERRITORY TOURISM ZONING AS THE REGIONAL TOURISM DEVELOPMENT BASIS

Komarova Lidiia Konstantinovna, Fedeneva Irina Nikolaevna

The article look at the basicframework, fundamental principles, and operation potential of tourism zoning as applied to the Novosibirsk region territory. Land-use planning is defined as a toolfor territorial development, long-range strategic planning of types of activity, as well as for socioeconomic problem-solving. A tourism zone is a territory identified to facilitate the tourism industry development, tourist resources conservation and sustainable use. For the purposes of tourist-recreational zoning, the authors conduct a detailed analysis of the natural and socioeconomic settings characterizing the Novosibirsk region, and the status of the current system of assigning location to tourist-oriented objects. The zoning of the Novosibirsk region was based on the analysis of the recreation resources distribution and the assessment of the functional recreational specialization of individual districts, which enable an identification of the zones with the highest potential for individual tourist activity development. In this regard, the authors analyse the tourist potential of the region and describe the general status of the tourism industry. The zone-forming factors considered are the degree of tourist-and-recreation development of the area and the tourist zones specialization, that is, the structure of tourist and recreational functions. Thus, in accordance with the degree of tourist-and-recreation development, the authors identify well-developed, moderately-developed, inadequately-developed, and potential tourist zones. In regards the tourist and recreational resourced, the authors classify zones as business, primary wellness, sporting, mountaineering, cultural-educational, and scientific. Besides, the authors identify the most relevant courses of development as tailored to individual areas of the region, and conclude that the most promising areas are those located in the immediate proximity to the metropolital city of Novosibirsk, with is account for by their accessibility and an adequately high development of the tourist infrastructure.

СОВМЕСТНОЕ ЗАСЕДАНИЕ СОВЕТА УМО В ОБЛАСТИ СЕРВИСА И ТУРИЗМА И ОТЧЕТНОГО СОБРАНИЯ РОССИЙСКО-ЕВРОПЕЙСКОГО ПРОЕКТА ТЕМПУС «НЕТУР» «СЕТЕВОЕ ВЗАИМОДЕЙСТВИЕ ОРГАНИЗАЦИЙ И УНИВЕРСИТЕТОВ ПО СОВЕРШЕНСТВОВАНИЮ И РАЗВИТИЮ ТУРИЗМА В РОССИИ»

РЕДАКТОРСКАЯ КОЛОНКА

АНОНСЫ ПУБЛИКАЦИИ, СОБЫТИЙ, НЕДЕЛЯ ТУРИЗМА В РГУТИС

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