Ermakov Aleksandr Stanislavovich
Autotourism development in Russia presupposes provision of its comprehensive support, including autotourism itinerary development. The article presents an algorithm for itinerary selection as factored by a number of evaluation criteria. Itinerary selection is a multistage process and encompasses activities from collecting data on attractions to making a preference-informed decision. Therefore, the author regards it as important that the data available on the characteristics of the tourist resources of a targeted region be supplemented by information on autotourism services on route and on site. The optimal itinerary selection process is based on a few criteria: mileage, road time as determined by the trafficability of the route, service supply index, en-route additional attractions, safety infex, etc. for the purposes of a multi-cretiria-based itinerary selection, the author suggests that Harrington's desirability function and the desirability scale be used. The complex/summarized integrated index serves to indicate the optimal itinerary. The methodology proposed by the author can be applied by professional participants of the tourist industry, and HE faculty engaged in research in autotourism itinerary development.
Lugovskoi Aleksandr Mikhailovich, Mezhova Lidiia Aleksandrovna
The authors of the article substantiate the necessity of developing a methodological base for an economic appraisal of a tourist and recreation system, natural-resource-management-driven methods for creating a cluster and logistic structure. The authors also emphasize the importance of a natural resources inventory for the practices of natural resource rent, ecological certification, a tourist service consumer classification, and a classification of coordinating controlling systems. The current practices of territorial municipal and federal administration determine the economic risks of investing into a complex programme of the tourist sector economic development and the economic effectiveness, as well as the lines, of ecological monitoring. Efficient territorial administration in the course of tourist cluster creation is seen by the authors as impossible without a development of a scientifically valid methodology for economic efficiency assessment of the potential unlocked by an integrated/multipurpose utilization of territorial- recreational systems of federal and municipal taxonomies. A major line of research is an ROI study of investing into complex environmental action programmes. According to the methodology considered in the article, tourist potential can be evaluated against such criteria as the resource validity for a recreational activity (technological evaluation), the degree of comfort, functioning, and creation of a natural-resource-management-driven cluster-logistic structure in urbanized areas (physiological evaluation), the degree of visual appeal (aesthetical evaluation), the uniqueness and quality of a resource (value assessment), the potential of a resource to generate tourist traffic (self-sufficiency evaluation), and capacity evaluation of the complexity of tourist resources, especially of their transport infrastructure.
Puliaeva Valentina Nikolaevna
Service management is regarded by the author as a philosophy of management which dictates that it be largely oriented at satisfying the specific needs of an individual customer through providing a tailored value-effect service product, as well as at an organizational creation of tailored-product- offer opportunities and conditions and a linkage between the goals and benefits (profit) of the parties involved in the service-provision process (organizations, customers, other interest groups). The article deals with the issues of realization of service management principles by means of the currently much promoted and implemented HR tool as competence management. Practice demonstrates several different competence models, with the most widely employed in Russia being the 20-faceted model, it being highly adapted to the Russian specific environment. In the article, the author provides a thorough analysis of the model and proposes a 20-faceted-model-based manager competence approach, which is fully in compliance with the requirements of the new profession-knowledge- and personnel-qualification-driven quality economy. The approach as proposed by the author rests on a 24-competene model, with the competences divided into 6 groups: personal qualities; intrinsic motivation; management skills, decision-making skills; corporate knowledge management skills, interpersonal skills. The approach slows to assess and evaluate an organization's management, as well as identify several its key levels: unacceptable for a manager, border-line case, developing management, expert management, master management.
Maloletko Aleksandr Nikolaevich, Maloletko Natal'ia Evgen'evna, Vorob'eva Tat'iana Ivanovna
The article deals with the issues connected with the application of educational internet-technologies to additional professional hospitality-specific training programmes. A critical analysis of the internet- based or internet-located educational resources has revealed a gap between classical education and online courses (MOOC - massive open online course). The authors propose the use of the Freemium model, which has been repeatedly tested by top universities all over the world. The article also provides the results of an analysis of federal educational resources - an aggregation of different federal educational agencies, federal educational institutions, federal projects and programs official websites, as well as federal educational portals. In the article, the authors also describe the results of their research into the sufficiency and adequateness of the competences currently held by the hospitality- industry personnel and viewed from the top management's standpoint. The purpose of the research is to identify the personnel's educational/training needs. The analysis of internet-resources as carried out by the authors of the article demonstrates a lack of free-of-charge online training courses or Freemium- based courses.
Nedkova Antonina Stoianovna
The article deals with the current issues of information and communication technologies and their tourist- industry application. Nowadays, tourist service activity is inconceivable without information resources and communication technologies, which serve to equip the consumer with e-information transmission and acquisition tools. The author identified the following information service aspects that are valuable for the tourist industry: information as a link for the activity in tourism and service provision; tourism information product consumers (tourists, travel agencies, hotels, restaurants, airlines, railway and nautical companies, car-rent firms, etc); information resources (accounting databases, data provided by transfer companies); information owners and information resources; information systems; reservation and sales systems; information processes such as, for example, registration procedures, information transmission procedures, information processing procedures, and top management decision-making procedures; information system and technology support and maintenance - software provision, technical, linguistic, legal and organizational resources to ensure the operation of computering machines, thesauri, as well as operational instructions and methodology. The research conducted by the author leads to the general conclusion that, the newly-evolved information service industry is to continue its development and technological improvement, which, in its turn, will facilitate operations in the sphere of tourism and will satisfy consumer demand more efficiently.
Rubtsova Florens Sergeevna, Sakharchuk Elena Sergeevna
The article covers the major lines of the Moscow Region arts and crafts museum development, with the authors proceeding from the belief in the duality of the folk arts and crafts nature, which is both a powerful tourist resource and a significant tourist attractor, it being seen by tourists as a product and 38 научный журнал ВЕСТНИК АССОЦИАЦИИ ВУЗОВ ТУРИЗМА И СЕРВИСА Том 8. 2014 / №3 an image-building constituent of the destination. The authors hold that Moscow-region artisantry is unique due its relative abundance and the recognized brand. The authors come to a conclusion on the significance of folk arts and crafts for a sustainable regional/territorial development based on their job creation contribution; tourist offer promotion and tourist-oriented infrastructure development entailing creating new employment opportunities, souvenir production, tax liabilities etc. The authors insist that museum-initiated arts-and-crafts market-driven production be coordinated and further developed. In the article, the authors suggest creating a coordinating artisantry committee and provide a calculation of the performance targets of Moscow region tourism development with due regard to the progressive growth of folk arts and crafts.
Murtazin Rafael Muzaffarovich
The study is based on the latest achievements in the field of information technology and is devoted to their large-scale implementation in the economy, namely, in service industry and tourism in the future. The paper covers the history of creation and the availability of interactive data processing methods as basic information, an example of mapping the territory of Russia Subsurface. Subject of this study - children's leisure industry. The author suggested using information technologies and the latest interactive techniques to create a registry of children's health camps in the future and to develop visual interactive maps based on this database. The paper reflects the role and importance of these techniques. The research paper shows the role and importance of information technologies in tourism of Russia. By the example of children's leisure, as one of the most popular trends of internal tourism in Russia, it describes a mechanism for improving the registry of Russian children's health camps. It is planned 20 научный журнал ВЕСТНИК АССОЦИАЦИИ ВУЗОВ ТУРИЗМА И СЕРВИСА Том 8. 2014 / №3 to provide information from the registry of children's recreation camps in the form of an interactive map. The mechanism of drafting the functioning and further development of an interactive map is also represented in the research work. The researcher specified the basic criteria by which the map shall be created.
Kharitonova Tat'iana Viktorovna, Krivosheeva Tat'iana Mikhailovna, Kazakova Svetlana Alekseevna
The issues of public service sector development have remained current since the sector was overhauled and reformed in the late 1990s and the early 2000s. The authors identify the following reasons for problems in the public service sector: a failure to force public service providers from the semi- shade sector and to provide opportunities for cost-effective operations in the newly created market. Currently, the ma.or problems in the sphere of public service provision are largely connected with quality characteristics. Public service shapes the service space in modern urban areas, and provides adequate living conditions, which is a key criterion for quality-of-life evaluation. The authors' working hypothesis focuses on developing a new format of public service companies' development on the basis of complexity/integrity and maximal accessibility. The format is seen by the authors as suitable for a network of mini public amenities centers located in functionally diverse urban zones. The authors' conclusions rest on the results of the authors' marketing research into the status and development prospects of the public service sector in Mytishchi, Moscow Region. The essence of the concept proposed by the author is the different lines of mini public amenities center development: creating a business environment, priority-based resource allocation, cooperation in information support activities, as well as implementation mechanisms.
Suslova Irina Aleksandrovna, Smit Natal'ia Lvovna
Globalization, which is one of the major lines of development in the sphere of education, requires that a common education space be created and different systems of education be made compatible. Russian HE institutions improve academic mobility through developing double degree programmes in partnership with non-Russian HE institutions, which brings to the fore such issues as a joint curriculum development, and alignment of core curricula of partner-HE-institutions though content cross-pollination. The article deals with the approaches to double degree undergraduate programme as developed by the Russian State University of Tourism and Service (Moscow) for the Bachelor in Management programme and the International Business School (Budapest) for the BA in Business Studies. In the article, the authors identify the key components of the double degree programme as jointly developed by the Russian State University of Tourism and Service and the International Business School: the specifics of the curricula and syllabi of the two institutions, the procedure of credit transfer, the content of the teaching materials of the disciplines involved, formative, summative, and final academic assessments. The authors emphasize the difference in the workload of the disciplines on the curricula, and conclude that the curriculum currently employed by the International Business School is more application-driven, while that employed by the Russian State University of Tourism and Service is more theory-driven. The authors also identify discrepancies in the number of elective courses, with the Russian State University of Tourism and Service offering 14 elective courses in 2011, which is 9 courses more than in 2010 and 4 courses more than offered by the International Business School.
Filonenko Valentina Vladimirovna, Tretyakov M.M.
The author of the article describes the current status of the inbound tourism in the Khabarovsk Region, and identifies its key development characteristics as a moderate growth rate demonstrated by the domestic tourism sector and extremely low growth rate of inbound tourist traffic. Thus, the author thinks it feasible to conclude that the increase in the number ofnon-business visitors to the Khabarovsk region is insignificant. The major reason for the currently low status of both inbound and domestic tourism is a lack of globally renowned natural and man-made attractions in the area. However, the Khabarovsk Region in general and its individual territories in particular have a high tourist potential that can only be unlocked through a special project-oriented approach. The article provides an example of such an approach: the firstjoint Russian-Chinese project to create a new tourist product in the Russian part ofBolshoi Ussuriysky Island. 32 научный журнал ВЕСТНИК АССОЦИАЦИИ ВУЗОВ ТУРИЗМА И СЕРВИСА Том 8. 2014 / №3 The project is designed to ensure a sustained social and economic development of the area through a creation of a tourist complex and increasing both domestic and international tourist traffic. At the initial stage of project implementation, such new tourist products as cultural, educational, ecological, fishing, horse-riding "city breaks". The major attraction for international tourists (Chinese tourists in particular) is familiarization with Russian culture, traditions and life style. Practice shows that, despite the obvious risks, the prospects of the new tourist product introduction and a tourist complex creation will offer significant strategic and competitive advantages.
The article is devoted to the issues of the development of tourist systems, which are a complex integrated natural-social entities. Development is one of the tourist system transformation options, which rests of needs-driven human activity. Needs satisfaction is largely dependent on the goal formation and goal realization. The current needs of a potential tourist are materialized in an individual tourist product, which is regarded, from the economy perspective, as classic and modern. From the modern perspective, a tourist product is an externalization of experience (most of all, impressions) coming from visitors, producers, sellers, and managers alike. Thus, modern tourist economy is primarily based on tourist experience (a visitor's/guest's impression and provider creativity) rather than on the classical advantages of territories/products (richness in resources, abundance of resources and product/service versatility, etc). Simultaneously, tourist product creation is increasingly co-produced. The development of tourist systems should be founded on sustainable development and reflexive symmetry. However, a tourist system development can sometimes have negative consequences closely related to geographical variation, personal viewpoint difference, and unfairness conceived.
Khristoforova Irina Vladimirovna, Kovalev Vladislav Grigor'evich, Syreishchikova Ol'ga Aleksandrovna, Arkhipova Tat'iana Nikolaevna
The authors' research scope includes the professional activities of designers and managers. These activities being a synergy of a creative and an analytic approach, the authors focus on the scientific analysis and the creative process as essential and foundational for professional activities of creative occupations. In the article, the authors analyse the correlation of the scientific and creative components in modern design. The authors raise the issue of technocracy pervading creative activities and link the problem to the active application of computer technologies to creative processes. The authors dwell on the content of such concepts as "scientist" and "artist", "creativity" and "execution" in science and arts, demonstrate the unity and contradiction between the individual-personal and the technocratic in science and arts, discuss the processes of technocratization of creative occupations and a search for a balance between market and human interests, an identify the advantages and challenges that technocratization (or "technical extension of man") offers. Creativity and marketing management are considered in the article as united by design goals and methods. The authors emphasize that modern society is a product of the human mind, creativity and modern technologies.
Sakharchuk Elena Sergeevna
The article is a part of a summary of the author's comprehensive research into tourism-specific education in Russia and abroad. The article summarizes the methodological analysis and a comparison of different personnel training models. The author substantiates the conceptual approaches to the analysis in general and to systemically independent heuristic model development in particular. Systemically independent heuristic models serve the purposes of comparative studies of pedagogical systems on the basis of a compositional integral structure with invariant content components. The author defines the concept of "decomposition" of the system of education (hierarchical dependence in the system of education), introduces the concept of "a subsystem of industry regulation" in the sphere of tourist-industry-specific education, identifies the role and significance of supersystem and system restraints and regulators, and develops a methodology for analyzing the structure and content of the models employed for tourist-industry personnel training. The methodology proposed by the author allows to consistently analyze the level of institutional maturity of a system of industry-specific education, the system internal links of a model of education, the content, the structure, the resources, the goals and objectives of personnel training systems. The methodology also provides opportunities for a comparison of national systems of personnel training, identify common development factors, pedagogical conditions for quality education. The article is of value to researchers in pedagogical systems, educators, HE learning and teaching department personnel, and non-specialist audiences interested in the issued of professional education development.
Afanas'ev Oleg Evgenevich, Trotsenko Aleksandra Vladislavovna
The article focuses on the specifics of video-excursions as a variety of the case-study method. The authors identify the major methodological problems of currently implemented tour-guide HE instructional courses, and reveal the key detriments to the students' knowledge and skill development in the sphere of organization and realization of excursions. The authors describe the video-excursion case study method as a way of distance familiarization and content/quality/structure/technology evaluation of real-life museum excursions. The method presupposes problem-solving: the students are required to analyse the video recordings of excursions held at museums of different types, specializations and ranges of activity. The authors have developed an expert evaluation form which the students fill in while analyzing the video recording. The form consists of nine sections for an evaluation of the methodology and mastery of the tour guide, the content of the excursion, the specifics of interaction with a given group of tourists, the exhibition, functional and emotional impact. The article provides teacher recommendations and outlines the competences (content, activity, communicative, personal) that the video-excursion method serves to develop. The authors also emphasize that the method promotes the students' expert skills (criteria setting, practical evaluation), which is conducive of learner autonomy.