Anan'eva Tat'yana Nikolaevna, Ilyukhina Galina Ivanovna, Sakharchuk Elena Sergeevna
The present article presents the complex issues associated with social-partnerships in the field of specialized tour-ism education. In particular, the conclusion which is based on the analysis of educational programs of different levels and the opinions of experts and specialists in the field of tourism, showed the insufficient level of development of social partnership, which is reflected in the existing problems in specialized tourism education: lack of practical orientation of education, the correspondence between the competence characteristics of graduates of educational institutions of tourism profile and the needs of the labour market, the mismatch between the quantitative indica-tors of the labour market needs and graduates of educational institutions in terms of levels of education. The study also identified the problem of incomplete educational continuity in some areas of tourism education, which defi-nitely has a negative impact on opportunities for social and academic mobility of students. As a result of identified problems we developed the content of the various activities in the context of social partnership, which is regarded as one of the most promising approaches for solving the existing problems of specialist education. The proposed interpretation of the activities in the context of social partnership in professional tourism education will be conduc-tive to the level of satisfaction of employers with the results of the educational activities of the institutions; balanced professional qualification recruitment in the tourism industry, as well as the achievement of the best indicators of the quality of education and competitiveness of Russian education in the field of tourism.
Shirinkin Pavel Sergeevich
The paper presents a new methodology for assessing cultural potential of the territory, based on the inventory of cultural tourism resources, including projects and activities at various levels, and the mathematical apparatus, which ensures the objectivity of counting, ceteris paribus. An attempt is made to approach to the economic understanding of the cultural potential of the territory: the farther from the center of the region the municipality is located, the more money will be needed for the development and the large costs borne both the businessman and tourist for the “development” of the territory. The distance of the municipality from the centre of the region erected in a constant and used as the most significant factor in the formula. According to the results of using the technique presents the ranking of territories of the Perm edge on a high, relatively high, high, medium, low and lowest. On this basis, each municipality will be able to engage in rational optimization of their position in the ranking of and the regional authorities will have the possibility of objective funding primarily those areas that are the leaders of the rating and the poles of the growth of cultural tourism in the province. The method confirmed the following hypothetical initial submission. For such a complex from the point of view of tourism climatic areas as Perm region, cultural tourism is not seasonal, it almost year-round, and therefore more promising, even compared to active, which is trying to make a bid for regional power. Moreover, the potential of cultural tourism may be higher than the overall tourism potential of the region, in the case where the display object (resource) active tourism is complemented by animation or theatre, or used in a major cultural event, such as festival. Thus, the method permits to assess the cultural potential of the territory, both within the region and the individual municipalities to identify leaders and priority of their financing and entrepreneurial activity.
Adashova Tat'yana Alekseevna, Kreidenko Tat'yana Fedorovna
The tourism development, based on domestic and entry consumer has recently become especially important in the modern Russian market of tourist services. It requires the development and implementation of new tourism busi-ness projects, effective implication of territories which were less involved before. As an example, there were taken the cities of the Moscow region for the study. The analysis of their tourist potential is evidence of little use in tourist activity and, despite the proximity to the most powerful tourist centre of the country as Moscow, weak representa-tion in Federal target programs. Researching tourist features of the suburban cities, the authors emphasize their undeniable advantages in comparison with other Russian cities. The first block is represented with their historical role in the formation of the Russian state. Special attention is paid to the preservation of the historical environment and the possibilities for its use in tourist programs and routes. There is discussed the conservation status of 22 “his-torical cities”. Rich cultural and historical heritage of the cities of the Moscow region has permitted to allocate the second block of advantages, giving opportunities for the development of all types of tourism. During the analysis of existing cultural heritage objects of Federal, regional and local importance there was shown their role in attracting tourist crowds. The author presents the uniqueness and significance of museums, mansions, monuments related to the military events and other attractions of the Moscow Region. Special attention is paid to the state programs of development of tourism in the Moscow region, city unions and associations whose members are cities of the Mos-cow region. Evaluated approaches to solving existing problems and prospects of the developed projects concerned n general, with increasing tourist attractiveness of the Moscow region. The article uses integrated approaches to showing perspectives of tourism development in cities of the Moscow region which indicate the necessity of a unified state strategy based on the principles of sustainable development and more effective search of innovative forms of cooperation of state and municipal authorities with the involvement of private enterprises
Sakharchuk Elena Sergeevna
System international educational comparative studies in the field of specialized tourism education, based on mate-rial from several countries, are not yet available. One of the reasons for this is the lack of scientific and method-ological apparatus, the difficulties of the subject-object identification studies and the identification of the levels and comparison options. However, the rapidly growing global tourism presents quite effective innovative training mod-els which would be particularly interesting in the present period, when the Russian education system in the field of tourism is in the process of change associated with the transition to the next generation standards, and search for the best forms and methods of organization of the pedagogical process in professional education. The relevance of comparative studies of the experience of foreign models of education in the field of tourism is determined by the fol-lowing factors: the need of Russian pedagogics in the formulation of the theory of adequately solutions of problems of conceptual approaches and mechanisms to improve the structure and content of vocational education in order to adapt them to the needs of the developing field of domestic and international tourism; the lack of consistent industry international comparative research based on the study of different models of tourism training, allowing to identify the invariant set of organizational-pedagogical conditions of formation of the structure and the content of the most effective models of training for tourism; the lack of methodological basis of system industry international comparative research in the field of tourism. The article explains the structure of the model of education in the sphere of tourism as an invariant set of organizational-pedagogical conditions and principles
Sidneva Larisa Valentinovna
The article is dedicated to the features of the outdoor activities and the effectiveness of their influence on the physi-cal condition of the first Mature age women. The pedagogical experiment was held in the system of sport and health clubs “Planet of Fitness” for three months with 28-38 years-old women. The experiment developed methodical recommendations for outdoor practice at sporting venues, located in the yards and parks with the use of additional equipment. For the main part of the lesson there was designed an exercise program with mainly power orientation to strengthen the muscles of the back, chest, belt of the upper limb and lower limb, muscles of upper and lower limbs with regard to recommendations on the technique of exercise, number of repetitions and approaches that rest time. There was used a series of tests to determine the physical fitness level of the subjects before and after the experi-ment that allowed us to assess the following indicators: the strength of different muscle groups, IPC (maximum oxygen consumption), PWC (physical performance) and BMI (body mass index). The main types of outdoor ac-tivities described in the article and their impact on the physical condition of training people have not been studied sufficiently, so this publication is the beginning of a cycle of scientific publications on the results of the research (including comparative) exposure to outdoor physical education on the human body. The article can be useful to scientists involved in research on the influence of physical activity, and also the teachers (of physical education) of secondary and higher education, practitioners in the field of fitness
Minaev Vladimir Aleksandrovich, Ul'yanchenko Lyudmila Anatol'evna, Tsyshchuk Evgenii Alekseevich
The article examines the questions of informational and methodological support of the assessment procedures and analysis of the benefits and risks of tourism development at the municipal level. The information, obtained by expert, is described. It includes monuments; farms and estates; religious sites - churches, temples, cathe-drals and monasteries; memorial sites and places of military glory; objects of natural reserve Fund (NRF); beach areas and places of recreation; hunting and fishing sites; museums, museums-reserves, exhibition halls; industrial, agricultural enterprises and organisations that have already become the objects to show or have the potential to become; folk arts and crafts. Assessment objectives of tourism infrastructure in the settlements are associated with the analysis of the state of accommodation facilities, catering, entertainment and Park recre-ation areas. The method for the quantitative evaluation of the attractiveness of tourism resources and the qual-ity of the tourist infrastructure of municipalities on the basis of expert procedures is described. The technique is approved on the settlements of the Klin district. Quantitative indicators of comprehensive assessment of the attractiveness of tourism resources and the quality of tourist infrastructure are introduced and experimentally approved, as well as indicators of settlements on these characteristics are generalized. The results of the ranking of settlements in the district are described on summary measures. There are proved two possible strategies for development of tourism in the region: extensive, according to which resources are directed towards the develop-ment of tourism in accordance with the obtained grades that will allow to achieve a relatively quick economic effect with respect to the settlements with higher grade, however, will slow the development of tourism in settle-ments with low grades; system - in accordance with existing territorial differences in the distribution of tourist resources and tourist infrastructure zoning district is realized to strengthen the weak areas at the expense of well-developed tourist areas.
Tret'yakova Tat'yana Nikolaevna, Men'shchikov Anatolii Alekseevich
The article presents the author’s concept of the influence of the cultural and educational tours on emotional and physical state of tourists; it explains the new direction of scientific research as “Cultural tourism and human health”. The hypothesis of the study lies in the assumption about the positive impact of appropriate conditions of cultural and educational tours on human health: the condition of the tourists in terms of cultural and educational tours to various regions of Russia will demonstrate positive dynamics under condition of the correct program of tourist services, including dosed excursions, organization of optimal functional food, comfortable accommodation and quality of excursions that enhance the resilience of the body, restoring vitality and health. The relevance of the study is due to the following factors: 1) the worsening of the social problems of contemporary life, associated with unsustainable way of life that undermines the protective powers of man, dooming him to premature aging and disease; 2) the need to search for new meanings and ideas for the development of tourist offers in domestic tour-ism, especially in conditions of economic pressure by the EU and the US on Russia. The aim of this study was to identify changes of state to visit in terms of cultural and educational tours to develop a physiologically-based design system of cultural and educational tours. The study is focused on indicators of emotional state and hemodynamics (systolic, diastolic arterial pressure and heart rate). Pilot measurements which were made during the experiment, show that in the context of cultural tourism in the body of the tourists there are some state changes that need to be checked, scientific instruments/ conditions, criteria and indicators to be determined, a model of ergonomic tour and recommendations for the design of programs of tourist services to be developed. The results of the study al-lowed us to determine a new direction of scientific research - “Cultural tourism and human health”.
Bondarenko Dmitrii Vladimirovich
The article discusses the issues of legal regulation of relations in the field of tourism, especially such varieties as religious tourism and pilgrimage. The article substantiates the conceptual distinction of these concepts, from which the need for different approaches and principles for the provision of appropriate tourist services comes. The author notes the significance of the impact of religious tourism on the economy of individual countries and regions of the world, and religious centers. In the article there is the analysis of conceptual regulation of tourist activity in the Russian Federation and it is considered a separate state program of development of tourism and pilgrimage. The main attention is focused on the lack of legal concept and practice of pilgrimage and, respectively, difficulties, arising in connection with these issues, in the organization of tourist trips and the provision of travel services of this thematic trend. Available in Russia legal conflict is that religious organizations have no right to organize pilgrim-ages, as they are equated to tourism and operated by tour operators. In the article, specific examples prove why firms are not always able to efficiently and fully right to organize and conduct a pilgrimage to the Holy places. We examine why the majority of pilgrimages, organized today, may be defined as an Amateur travel, not full tours. The author prove the relevance of the Association of Church organizations involved in the formation and promo-tion of pilgrimages, which would allow them to use legal mechanisms for liability insurance, obtain a Bank guar-antee in the formation of the tourist product, all these officially allow to implement tour operator activities. The results of the analysis of the quantitative composition of consumers of religious tourism and pilgrimage indicate that this product is in great demand and has great prospects for development in Russia. The attention is focused on the problem of the qualification of pilgrimage tours guides, training of specialized staff for sightseeing ensure of religious tourism and pilgrimage. The author substantiates the practical significance of the use of network forms of realization of educational programs for training specialists for the sphere of religious tourism and pilgrimage.
SIEVÄNEN TUIJA, NEUVONEN MARJO
The study aims to understand national park visitors’ interests to use tourism services provided in the vicinity of Linnansaari, Seitseminen and Repovesi national parks in Southern Finland. Separate visitor groups were identified based on their use of tourism services and their intention to revisit the area. Data were generated from a questionnaire survey of 736 visitors to the national parks. The analyses revealed five dimensions of interest in tourism services from which five visitor groups were identified: Countryside and outdoor friends, who were inter-ested in recreation services; safari riders, interested in renting snowmobiles and similar services; guided visitors, who were interested in guided tours; roomand rental seekers, whose main interest was accommodation and rental services, and uninterested, who had no interest in services. The strongest intentions to revisit the parks and the regions were recorded among “country-side and outdoor friends” and “safari riders”. The results of this study may help tourism enterprises, municipal-ity decision makers and park managers in rural communities surrounding national parks to understand and recognize visitors’ overall needs of tourism services.
Tourist organizations are destination-based institutions that draw together stakeholders with interests in tour-ism. Our present knowledge of the governance of such organizations is limited. The aim of this research was to explore directors’ roles and responsibilities, and determine whom they see themselves working for. Focus group interviews with 37 directors in Norwegian organizations revealed that boards undertake several responsibilities. There seemed to be a gap between what they considered important and the level of attention given to specific responsibilities. The study further revealed that a shareholderperspective was present, yet limited in the context of tourist organizations. A stakeholder perspective could partly explain their behavior. Boards of directors in tourist organizations care for many interests, not merely the orga-nization’s owners. Theoretical and managerial implications based on the study results are highlighted.