The article outlines the results of the research on application of customer equity evaluation methods. In the study customer equity of Russian B2B-company was evaluated on the basis of the following metrics: customer lifetime value (CLV), past customer value (PCV), integrated index of customer equity (RFM). The evaluation is complemented with practical recommendations on metrics application for customer equity maximization. On the basis of the conducted research, toolkit of customer equity evaluation is developed. It involves a set of metrics, indicators for evaluation and data sources. This toolkit could be potentially adapted and employed by Russian B2B-companies.
Rebiazina V.A., Daviy A.O.
The article presents the comparative analysis of theoretical approaches to the definition of marketing practices and their understanding by marketing representatives of Russian companies. The article analyzes the existing theoretical approaches to marketing practices as well as the basic models of marketing practices. The research methodology is based on the use of qualitative methods of data collection through semi-structured in-depth interviews with respondents and on the content analyses of this information. In-depth interviews with 91 representatives of Russian companies’ marketing departments were conducted as a part of the empirical research. The analysis shows that there is no uniform understanding of marketing practices among researchers in the marketing field and representatives of Russian companies. Researchers define marketing practices as a set of marketing tools, the method of marketing activities organization within the company as well as the company’s ability to adapt to environmental factors. There is a fragmentary understanding of marketing practices among the representatives of Russian companies including marketing implementation tools, marketing management in the company and specific marketing activities.
Abramova O.S., Guseva M.S.
The article states the necessity to improve the methodology of assessing the level of poverty, including the regional one. The analysis of poverty level in the Samara region is based on the absolute conception of establishment of a poverty line, structure of the regional consumer basket and energy value of food products constituting it. The structure of households consumer expenses is investigated. The authors offer to use an integrated indicator for poverty measuring covering monetary and not monetary one-aspect indicators. Along with indicators of income and expenses of the population the presented system of private indicators includes the characteristic of the labor market condition, access to education services, health care and housing. The methodology the poverty level assessment is tested on information arrays of Privolzhsky Federal District (PFD). The article provides typologization of subjects of PFD dependent on the level of poverty problem sharpness.
Lapidus B.M., Lapidus L.V.
The authors analyze infrastructural, economic, traditional peculiarities of passenger services in rail transport functioning in Russia. The article covers the world trends of high-speed railway revolution and social and economic preconditions of its creation in Russia. The authors reveral ecological compatibility and energy efficiency of high-speed railway as well as the ability to generate macroeconomic effects due to speeding-up the passenger trips.
Inflation expectations significantly influence economic environment. During the past decades there was high and unstable inflation and systematic excess and mismatch between actual inflation and official forecasts in Russia. At present economic agents have low level of trust in official inflation forecasts. The subject of the research are inflation expectations in Russia. The aim of the research is to justify the possibility of inflation expectation management provision in Russia. The article shows that currently, nowadays inflation expectations are predominantly adaptive in Russia. Nevertheless, inflation reduction and stabilization in 2011-2013 can become the basis for inflation expectations anchor provision and perceived inflation uncertainty minimization.
Asaturov K.G., Teplova T.V.
The paper presents an ARMA-DCC-GARCH model used for a quantitative analysis of dynamic linkages between 26 stock markets in three regions (Americas, Europe and Asia) over the period from 1995 to 2012. Dynamic conditional correlations between the international equity markets were tested to reveal contagion effects and its origins. It was found that the US market spreads shocks to the majority of international stock markets during the Dotcom crisis of 2000-2002 and the Financial Crisis of 2007-2009. The German, French and British markets are also proved to be contagion originators during the Financial Crisis of 2007-2009 and Eurozone Crisis of 2010-2012. The authors provide evidence that, the German and French markets transmitted a positive effect from euro currency adoption in 2002 through Europe. Concerning the linkages in Eastern and Northern European region Russia is found to be a source of contagion for the neighboring countries in time of Russian stock market index (RTSI) fall in 2008 and Banking Crisis in 2004, whereas Poland with the second biggest equity market capitalization affected much fewer countries in the area during the Financial Crisis of 2007-2009. Poland’s entry into European Union in May 2004 had no impact on interrelationships between Polish and the other stock markets.